Marketing Manager →
Juniper, New York 2022–Present
Goals | Achievements
GOAL
The goal is to enhance brand recognition by 25% and maintain competitiveness, creating a cohesive, compelling brand experience that aligns with the company's innovative spirit and resonates with its target audience.
A project to revitalize Juniper Design’s brand by refining its visual identity and core messaging to strengthen market presence.
Led a creative agency through the company's rebranding process, ensuring alignment with core values and market positioning.
A comprehensive rebrand of Juniper Design was undertaken, with all digital and physical assets revamped to ensure consistency across channels. This initiative enhanced brand recognition and competitiveness, resulting in a cohesive and compelling brand experience that aligns with the company’s innovative spirit and resonates with its target audience.
ARCHIEVEMENT
ARCHIEVEMENT
Contributed to the website development, aligning it with new brand positioning and utilizing the 'We Grid' concept to highlight the universal grid system as a key design element across all brand creatives.
GOAL
Develop comprehensive and visually engaging sales enablement assets, including a system guide, sample cases, and brochures, that empower the sales team to effectively communicate the value, features, and benefits of our products.
ARCHIEVEMENT
Implemented a modular system for developing style guides and documents, ensuring consistency in style and information across internal and external communications. This system reduced document creation time by 40% and enabled quicker updates in response to new product ECOs.
Developed B2B guides, optimizing the lighting specification process based on industry standards and user feedback, boosting efficiency and client satisfaction.
ARCHIEVEMENT
Designed packaging and sample cases to enhance product presentation, allowing clients to seamlessly navigate the system on their own without a representative's presence, while showcasing key features and value.
ARCHIEVEMENT
Managed three major tradeshows, including ICFF 2023, ICFF 2024, and LEDucation, driving a 40% increase in lead acquisition and significantly boosting brand visibility. Through careful planning and execution, I ensured each event delivered impactful results while aligning with broader marketing goals.
Developed ICFF 2023-24 and LEDucation 2024 experiences that elevated Juniper brand and optimized product displays, empowering the sales team presentation.
OTHER TASKS i WAS DOING AS WELL
Led social media accounts, driving engagement, brand awareness, and alignment with overall marketing objectives across platforms.
Developed comprehensive nomenclature systems to improve product organization, enhancing clarity and ease of communication across teams and clients.
Conducted in-depth market segmentation research for Juniper's clients, providing valuable insights that guided targeted marketing strategies and improved campaign effectiveness.