Marketing Manager →
Juniper, New York 2022–Present
Goals | Achievements
GOAL
Strengthen Juniper’s brand recognition by 25%, ensuring competitiveness through a cohesive and compelling brand experience. The strategy focuses on aligning the company’s innovative spirit with the needs and expectations of its target audience.
A project to revitalize Juniper Design’s brand by refining its visual identity and core messaging to strengthen market presence.
Led Juniper’s rebranding initiative, refining its visual identity and messaging to enhance brand perception and engagement.
Spearheaded a website transformation, improving UX and navigation, leading to increased visitor retention and conversions.
Optimized marketing campaigns, integrating digital strategies that resulted in higher audience engagement and lead generation.
Expanded event marketing efforts, leading to a 40% increase in lead acquisition through strategic trade show planning and activation.
KEY ACHIEVEMENTS
BRAND IDENTITY & MARKET POSITION
ARCHIEVEMENT
Developed a comprehensive brand strategy, ensuring consistency across all digital and physical touchpoints.
Created updated brand guidelines to streamline creative direction and reinforce recognition.
Designed new sales materials, sample kits, and product displays to elevate the customer experience.
WEBSITE & DIGITAL PRESENCE
GOAL
Redesigned Juniper’s website, aligning it with the refreshed brand identity while improving navigation and product discovery.
Developed SEO-driven content strategies, increasing organic traffic and user engagement.
Implemented structured product categorization, simplifying customer journeys and improving conversion rates.
ARCHIEVEMENT
Implemented a modular system for developing style guides and documents, ensuring consistency in style and information across internal and external communications. This system reduced document creation time by 40% and enabled quicker updates in response to new product ECOs.
Developed B2B guides, optimizing the lighting specification process based on industry standards and user feedback, boosting efficiency and client satisfaction.
PRODUCT EXPERIENCE & MARKET ENGAGEMENT
ARCHIEVEMENT
Created interactive product presentations that improved engagement at tradeshows and industry events.
Developed high-impact sample kits and packaging, ensuring that Juniper’s offerings were presented in a premium and cohesive manner.
Collaborated with industrial designers to align marketing efforts with product innovation and storytelling.
ARCHIEVEMENT
Managed three major tradeshows, including ICFF 2023, ICFF 2024, and LEDucation, driving a 40% increase in lead acquisition and significantly boosting brand visibility. Through careful planning and execution, I ensured each event delivered impactful results while aligning with broader marketing goals.
Developed ICFF 2023-24 and LEDucation 2024 experiences that elevated Juniper brand and optimized product displays, empowering the sales team presentation.
OTHER TASKS i WAS DOING AS WELL
Led Juniper’s social media strategy, driving engagement, brand awareness, and audience growth across platforms.
Managed company newsletters, developing targeted email campaigns that increased open rates and customer retention.
Optimized and maintained WordPress content, ensuring seamless website updates, SEO enhancements, and brand consistency.
Analyzed the effectiveness of marketing campaigns, providing performance reports and data-driven insights for optimization.
Developed comprehensive nomenclature systems, enhancing product organization and cross-team clarity.
Conducted in-depth market segmentation research, refining targeted marketing strategies for improved outreach and conversions.